Privacy Policy

Who we are

Ribble Valley E-Bike Hire is operated by Ribble Valley E-Bikes Ltd. We are responsible for the personal information we collect and use as described in this policy.

Our website address is: https://www.ribblevalley-ebikehire.co.uk/.

You can contact us about this policy or your personal information at:

Ribble Valley E-Bikes Ltd
5, Root Hill Stables
Newton Road
Dunsop Bridge
Clitheroe
BB7 3BB

Email: info@ribblevalley-e-bikes.co.uk
Telephone: 01200 426246

Information we collect

Depending on how you interact with us, we may collect:

Your name, email address and telephone number.
Information you provide through our enquiry forms, emails or telephone conversations.
Booking information, including your chosen bike, hire date and length of hire.
Information relating to your booking, payments, cancellations or refunds.
Technical information, such as your IP address, browser type and device information, recorded by our website and security services.
Cookie preferences and information collected through any cookies or similar technologies in use.

Please avoid including sensitive personal information in website forms unless we specifically request it and explain why it is needed.

How we use your information

We use your information to respond to enquiries, manage booking requests, provide bike hire services, communicate about your hire and maintain relevant business records.

We also use information where necessary to protect our website, prevent spam or fraud, resolve disputes and meet legal obligations.

The legal bases we rely on are:

Contract: to arrange and provide the services you request, including taking steps at your request before entering into a hire agreement.
Legitimate interests: to respond to general enquiries, administer our business and keep our website secure, where those interests are not overridden by your rights.
Legal obligation: where we must retain or disclose information to comply with the law.
Consent: where required for optional cookies or marketing communications.

Where information is necessary to arrange or provide your hire, we may be unable to process your booking without it.

If we offer marketing subscriptions, we will explain what you are signing up to. You can unsubscribe or withdraw your consent at any time using the instructions in our messages or by contacting us.

Comments

If comments are enabled and you leave a comment, we collect the information shown in the comments form, together with your IP address and browser user agent string, to help detect spam.

If Gravatar is enabled, an anonymised string created from your email address, known as a hash, may be sent to Gravatar to check whether you use the service. Its privacy policy is available at https://automattic.com/privacy/.

Once approved, your comment and any associated public profile picture may be visible to other visitors.

Media

If you upload images to our website, avoid uploading images containing embedded location data, such as EXIF GPS information. Visitors may be able to download images and extract that information.

Cookies

Cookies are small files stored on your device. Our website uses cookies and similar technologies to support its operation and remember preferences.

You can use the cookie consent controls to accept or reject optional cookies. Where consent is required, optional cookies will only be used after you agree. You can also manage cookies through your browser settings, although blocking essential cookies may affect website functionality.

[Insert or link to a verified cookie list showing the cookies used, their providers, purposes and expiry periods, together with instructions for reopening the cookie settings.]

If comments or account access are enabled, WordPress may also use cookies to remember comment details, maintain login sessions and save display preferences. These cookies should be included in the cookie information where applicable.

Embedded content and external websites

Our website may include embedded content, such as maps or videos, and links to other websites.

Embedded content may allow its provider to collect information about your device and interaction with the content, including through cookies. If you are signed into an account with that provider, it may associate your interaction with your account.

External websites and services have their own privacy policies. Please review those policies before providing personal information to them.

Who we share your information with

Where necessary, we share relevant information with service providers that help us operate our website and business, such as website hosting, maintenance, email and booking service providers.

[Confirm the providers used and add any payment processors, analytics providers, spam detection services or marketing platforms that receive personal information. Remove categories that do not apply.]

We may also disclose information to professional advisers or public authorities where necessary for legal obligations or the establishment, exercise or defence of legal claims.

If website accounts are enabled and you request a password reset, your IP address may be included in the reset email.

How long we retain your information

We retain personal information for the time needed for the purpose for which it was collected, taking account of legal requirements and any outstanding complaints or claims.

[Insert the actual retention periods, or specific retention criteria, for enquiries, booking and transaction records, website security logs and marketing records.]

If comments are enabled, comments and their metadata may be retained while they remain published and needed for moderation.

If user registration is enabled, we store the information provided in user profiles. Users can view and amend the information available through their account settings, and website administrators can access it where necessary to administer the website. You can contact us to request deletion, subject to any applicable retention requirements.

Where your information is processed

Some website or business service providers may process personal information outside the United Kingdom.

[Confirm whether international transfers occur. If they do, explain the relevant destinations and safeguards, such as UK adequacy regulations or approved contractual safeguards, and how people can obtain further information.]

If an automated spam detection service is used, information submitted through comments or forms may be processed by that service.

Your rights

Depending on the circumstances, you may have the right to access, correct or erase your personal information, restrict its use, or receive certain information in a portable format.

You may also object to processing based on legitimate interests and object at any time to the use of your information for direct marketing.

Where we rely on consent, you can withdraw it at any time. This does not affect the lawfulness of processing carried out before withdrawal.

To exercise your rights, contact us using the details above. We may need to verify your identity before responding.

Some rights have exceptions. For example, we may need to retain certain records to meet legal obligations or deal with legal claims.

Complaints

If you have concerns about how we handle your personal information, please contact us so we can investigate.

You also have the right to complain to the Information Commissioner’s Office, the UK data protection regulator. Visit ico.org.uk/make-a-complaint/ for details.

Changes to this policy

We may update this policy to reflect changes to our website, services or data handling practices. The latest version will be published on this page with an updated date.